They Deserve Better: Why Personal Care Is a Measure of Dementia Care Quality
Personal care may seem like a small part of dementia care—but it shapes a person’s entire day.
Clean clothes.
Brushed teeth.
Hair gently combed.
Hands washed.
A clean brief.
These are not cosmetic details. For a person living with dementia, personal care is about dignity, comfort, and being treated as someone who still matters.
Yet in long-term care and memory care settings, personal care is one of the most commonly rushed, delayed, or missed aspects of care.
Not always because caregivers don’t care – but often because the system is stretched thin.
Why Dignified Personal Care Is So Important in Dementia Care
In many long-term care communities, staff are responsible for too many residents with too little time. When this happens, care becomes task-focused instead of person-centered.
Harmful assumptions can also creep in:
- “They don’t notice anymore.”
- “They don’t care how they look.”
- “They’ll just resist.”
But here is the truth we cannot ignore:
People with dementia are often more aware than we think.
Even when words fade, emotional awareness remains.
Think about how you feel when you leave the house not looking or feeling your best. That discomfort does not disappear with dementia. In many cases, it intensifies – because the person may feel something is wrong without being able to explain it.
Personal care communicates something powerful:
You are worth care. You are worth time. You are worthy of dignity.
It is also directly tied to health outcomes:
- Clean skin reduces infections and skin breakdown
- Oral care lowers the risk of pain, aspiration, and pneumonia
- Clean clothing and briefs reduce UTIs and irritation
- Grooming supports comfort, confidence, and calmer behavior
When dignity is protected, health improves.
Why People With Dementia Need Help With Personal Care
One of the most misunderstood parts of dementia care is why personal care becomes difficult.
Dementia changes the brain in ways that affect planning, sequencing, and initiation – even for tasks someone did independently for decades.
As dementia progresses:
- The brain may no longer remember that personal care needs to happen
- The person may forget when it should happen
- Sequencing steps (turning on water, picking up a toothbrush, knowing what comes next) becomes difficult
- Multiple steps can feel overwhelming
- Sensations like discomfort or uncleanliness may not register the same way
This is not stubbornness.
It is not refusal.
It is the disease affecting the brain.
Without guidance and hands-on support, personal care can quietly disappear – not because it isn’t needed, but because the brain can no longer manage it alone.
What Dignified Personal Care Should Include
Personal care is not optional. It is essential care.
At a minimum, dignified dementia care should include:
- Clean, weather-appropriate clothing changed daily
- Teeth brushed or dentures cleaned morning and night
- Hair gently brushed or styled in a familiar way
- Hands washed regularly, especially before meals
- Clean, dry briefs or undergarments checked frequently
- Face washed and skin cared for
- Privacy, modesty, and respect at every step
These details directly affect how a person feels in their body – and in the world.
Dementia Personal Care at Home: What Families Can Do
Caring for someone with dementia at home can make personal care one of the hardest parts of the day. Resistance is common – not because the person doesn’t need care, but because the experience can feel confusing or overwhelming.
The environment matters more than many realize.
Before personal care begins, ask:
- Is the room warm enough?
- Is the lighting soft and calming?
- Is the space quiet and unrushed?
A cold room, harsh lights, or hurried tone can trigger anxiety before care even starts.
Helpful strategies include:
- Keeping routines consistent
- Preparing the space ahead of time
- Using warm towels and comfortable water temperatures
- Offering choices instead of commands
- Explaining steps gently, even if repeated
- Focusing on comfort rather than perfection
- Being mindful of past trauma
- Asking for help before burnout sets in
Personal Care in Memory Care and Long-Term Care Communities
Families often assume that once a loved one moves into a care community, dignified personal care is guaranteed. Unfortunately, that is not always the case.
In busy environments, care can become task-driven instead of person-centered.
Families can and should:
- Ask how often personal care is provided and documented
- Clarify expectations for grooming, oral care, and clothing changes
- Share lifelong routines, preferences, and sensitivities
- Request care plan meetings when concerns arise
- Speak up when care is missed or rushed
Advocacy is not being difficult.
It is protecting dignity.
A Message to Memory Care and Long-Term Care Directors
Dignified personal care starts with leadership.
As leaders, we are entrusted with the lives and daily care of some of the most vulnerable people in our society. That entrustment is profound – and it must be taken soberly. Families are not just choosing a building or a program; they are placing their loved ones, and their trust, in our hands.
Staff take their cues from what is taught, modeled, and enforced. It begins with us.
Education matters
- Teach that personal care directly affects health, comfort, and behavior
- Reinforce that emotional awareness often remains long after memory fades
- Help staff understand that rushing or skipping care communicates something powerful
Expectations must be clear
- Define what daily personal care includes
- Set standards for grooming, oral care, clothing, and toileting
- Ensure expectations are written, taught, and reinforced
- Enforce no–cell phone policies during resident care time
- Acknowledge that time spent on personal devices is time taken away from residents who rely entirely on staff for care and dignity
Personal care requires presence. Phones divide attention from residents who need eye contact, patience, and human connection.
Inspiration sustains culture
- Share resident stories and life histories
- Remind staff these are someone’s parent, spouse, or grandparent
- Recognize staff who consistently provide compassionate care
Accountability requires courage
- Address patterns of missed or rushed care
- Coach first, but do not look away
- Understand that accountability is protective, not punitive
Ignoring poor care does not protect staff.
It harms residents.
A Truth We Must Hold Together
Personal care is one of the clearest reflections of how we value another human being.
When it is rushed or overlooked, something deeper is lost. When it is done with patience and presence, dignity is preserved.
Even in an industry overwhelmed by staffing shortages, regulations, and challenges that can feel insurmountable, we cannot look away from this. The pressures are real – but so is the person standing in front of us, depending on others for care.
People living with dementia are still here. They are still feeling. They are still deserving of care that honors who they are.
The details may seem small – but to someone who depends on others for everything, they are everything.









